Priscilla Castão
Private lessons presented to the people who need that format.
A page that explains private lessons, distinguishes individual and duo formats and prepares the conversation with the teacher.
01 · Context
Making an individual practice recognizable
The teacher offers private lessons in Salvador but needed to present this work to people who did not yet know the format or its benefits.
The first campaign addressed beginners. The structure also needed to support new audience angles when future ads were created.
02 · Decisions
A message aligned with the click’s intention
- 01
Starting from zero
The opening speaks to people who want to learn and need to know they do not have to arrive with experience.
- 02
An individual pace
The page explains close attention and adaptation to each student’s pace.
- 03
Individual or duo
Both formats appear with clear differences and their own contact messages.
- 04
Content separated from structure
Headlines and arguments can change by campaign without rebuilding the page components.
03 · Solution
A landing page prepared for specific campaigns
The page presents private lessons, answers beginner objections and leads to WhatsApp with the selected format. Continuity between ad and landing page guides future variants.
The project has been developed and is currently being presented. Variants are planned possibilities, not simultaneous campaigns or completed tests.
Next.js · React · GSAP
Let’s talk
Is there something in your project that needs to work better?
Sociedade Filarmônica 25 de Março